The InterestBase searches the Web to identify your total universe of prospects, finding connections between buyer interests and your products.
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For every lead you get, the InterestBase enriches it, maps to your precise segments, and predicts which campaign will maximize chance of response.
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Inside sales teams connect to the InterestBase to research leads and discover interests before the call, all from within their CRM.
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VIEW ON DEMAND : GENERATE 1000's of B2B LEADS, KEEP YOUR SANITY
Guest presenter Prashant Kaw of SmartBear (and formerly with the HubSpot marketing team) shares tips and tricks on running a high velocity content marketing program, including best practice use of data.
