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Join Our Webinar Thursday, 9 May at 10am PT / 1pm ET for a webinar on this topic “After we took a disciplined approach to data segmentation for our house list, we went from 2% response rates to 8% response rates nearly overnight.” –Director of marketing at a B2B SaaS company. … Read more →

When it comes to Marketing Automation, the revenue heavyweights are Marketo and Eloqua. Often these vendors vie for the same business, but ultimately who buys which?  What are the key differences between people who choose Marketo and those who choose Eloqua?  It turns out there are some clear patterns. With … Read more →

Marketing is a competition. Come see how Marketing Intelligence helps you win. Visit @Mintigo at Marketo Summit MUS13 Booth 60 Top reasons to come see us: -Learn: We share cool data about the differences between Marketo and Eloqua users! -Win: Daily drawings for Roku Mini Projectors and Spa-Finder gift cards. … Read more →

Recently, Matthew Grant (Managing Editor at MarketingProfs) wrote a thought-provoking article entitled “Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)”.  I wondered if some people just enjoy testing more than others. If so, it would probably be an interest held through life, so my hypothesis was that university … Read more →

Last week, Matthew Grant (Managing Editor at MarketingProfs) wrote a thought-provoking article entitled “Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)”.  At first, I wasn’t sure I agreed with the assertion, so I did a little digging. Do Marketers Test? According to eConsultancy’s 2012 Email Marketing Industry Census, … Read more →

B2B Marketing Superstars Now Adding “Smarts” to Their Marketing Automation “Some are born great. Some achieve greatness, some simply hire great demand gen professionals…” (with apologies to Daniel J. Boorstin) So, you think you’re a pretty savvy marketer, right? Prove it. We all have to now. Did you get double … Read more →

It’d be hard to argue with Velocity Partners when they concluded last month that we’re all about to suffer a deluge of marketing content. Every B2B marketer has made content marketing a top priority, with 91% of marketers saying they use it now. Yet the same marketers say that producing content … Read more →

Discussion of a new approach to using Big Data for B2B and content marketing.

Marketers have unprecedented access to prospect data. Create a 360 degree view of prospects before they’ve heard of you; Match content to their interests

Nearly every B2B marketing practitioner is either using or heavily expanding use of content marketing. But the marketing colleagues I talk to say that they are typically still guessing when it comes to creating content. They put together great editorial calendars and overall story-arcs, but sometimes there are up to … Read more →