Blog Archives for: jacob

Jacob Shama

The Alexa of Marketing: Helping Win Customers and the Boardroom

April 3, 2018 | by: Jacob Shama

Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. …

Read More


Jacob Shama

What Marketers Can Expect from AI in 2018

January 16, 2018 | by: Jacob Shama

The editors at The Economist once said that “data are to this century what oil was to the last one: a driver of growth and change.” But data, according to former Columbia University professor, Eric Siegel, “in its raw form is boring crud.” What really drives growth and change is …

Read More


Jacob Shama

5 Ways Predictive Marketing and AI Power Intelligent Customer Engagement

November 20, 2017 | by: Jacob Shama

Every now and then, there are new statistics showing marketers a glimpse of the future—from the next consumer trend and emerging technologies that businesses should adopt, to which channels engage the most customers and approaches to successfully transform organizations. But all these statistics mean only one thing: businesses are becoming …

Read More


Jacob Shama

2015 SIIA CODiE Award: Mintigo “Best Sales & Marketing Intelligence Solution”

June 15, 2015 | by: Jacob Shama

The CODiE Award serves as “an incredible market validation for a product’s innovation, vision and overall industry impact,” according to SIIA. It’s a validation of Mintigo’s visionary use of data science to transform marketing and sales. Since founding Mintigo in 2009 (read our story as published on The Huffington Post …

Read More


Jacob Shama

20 Reasons Why B2B Marketers Need Predictive Marketing

July 17, 2014 | by: Jacob Shama

Predictive Analytics is the next frontier for marketers and here are 20 reasons why. The most cutting edge companies are spending more on analytics and using it to drive more revenue. With only limited data at hand, are B2B marketers ready?     Share this Image On Your Site Please …

Read More


Jacob Shama

5 Ways to Use Your Marketing Database and Collateral to Expand to New Markets

April 1, 2014 | by: Jacob Shama

If your existing market is slowing down, or if you are seeing the same companies coming up over and over again, it may be time to think about launching your product in a new market. Once you’ve honed in on your next target market, it’s time to start your go-to-market …

Read More


Jacob Shama

Noise Reduction That Helps You Hear Revenues Coming

May 14, 2012 | by: Jacob Shama

The Bose noise-cancelling headphones are one of the greatest inventions. Board a crowded airplane, turn it on, and all you hear is the crisp sound of your favorite music, while the rumbling loud noise of engines and chatter disappears. Similar technology to noise reduction, which lets you enjoy peace and …

Read More