Blog

Jacob Shama

What Marketers Can Expect from AI in 2018

January 16, 2018 | by: Jacob Shama

The editors at The Economist once said that “data are to this century what oil was to the last one: a driver of growth and change.” But data, according to former Columbia University professor, Eric Siegel, “in its raw form is boring crud.” What really drives growth and change is …

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Steven Elliott

Six things to do before you use predictive to drive ABM

December 19, 2017 | by: Steven Elliott

Predictive marketing in B2B. It’s new (to most), it’s shiny, it’s exciting. You’re super keen. When you explain it (in layman’s terms) to your boss and your boss’ boss, they’re excited. New accounts we don’t know about? Buyers in market right now? Three times the response rate? When can we …

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Tal Segalov

Why did our parents give us the names they did?

December 18, 2017 | by: Tal Segalov

“Faces and names, I wish they were the same Faces and names only cause trouble for me” Lou Reed & John Cale from ‘Songs for Drella’, a tribute album for their mentor, Andy Warhol A few years ago, a good friend and a Mintigo co-worker named his youngest daughter Emma. …

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Jacob Shama

5 Ways Predictive Marketing and AI Power Intelligent Customer Engagement

November 20, 2017 | by: Jacob Shama

Every now and then, there are new statistics showing marketers a glimpse of the future—from the next consumer trend and emerging technologies that businesses should adopt, to which channels engage the most customers and approaches to successfully transform organizations. But all these statistics mean only one thing: businesses are becoming …

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Vyoma Kapur

How to Achieve the Engagement Your Customers Are Looking For

November 6, 2017 | by: Vyoma Kapur

Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men, said, “People want to be told what to do so badly that they’ll listen …

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Vyoma Kapur

3 Steps to Applying Your Personas to Segmentation

October 17, 2017 | by: Vyoma Kapur

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually …

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Ariel Geifman

Datavail Implements Predictive: Identifying and Prioritizing Higher Value Customers

September 6, 2017 | by: Ariel Geifman

In 2016, Datavail, Colorado-based provider of data integration and database administration in North America, began to revamp its marketing strategy to improve demand waterfall conversion rates and marketing campaign performance. Delivering data services for over a decade, the company is currently providing business intelligence, application development, and database support and …

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Tal Segalov

Hate Speech Doesn’t Sell

August 28, 2017 | by: Tal Segalov

Normally I would not post a blog about the inner workings of our company, or relations within our industry, but the recent actions of one of our competitors compels me to make a statement. I appreciate you indulging this diversion from my passion for data science, AI, and analytics, to talk about what matters even more – how we treat one …

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Tony Yang

How We’ve Implemented (Parts of) The Demand Unit Waterfall for ABM

May 25, 2017 | by: Tony Yang

Last week at the 2017 SiriusDecisions Summit, research analysts Kerry Cunningham and Terry Flaherty revealed in the morning keynote on the second day the newly updated and highly anticipated demand waterfall – which they call the Demand Unit WaterfallTM. If you haven’t seen it yet, here it is. Tada! Source: …

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Danielle Shaver

Dear Marketing: Please Send Intelligence. Love, Sales

May 11, 2017 | by: Danielle Shaver

via GIPHY Annual territory planning brings both renewed hope that this year sales will get the right list for each rep to blow out their numbers but also looming pressure that if it’s not on target, company revenue goals might be missed. Sales is expected year after year to define …

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