Vyoma Kapur

How to Achieve the Engagement Your Customers Are Looking For

November 6, 2017 | by: Vyoma Kapur

Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men, said, “People want to be told what to do so badly that they’ll listen …

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Vyoma Kapur

3 Steps to Applying Your Personas to Segmentation

October 17, 2017 | by: Vyoma Kapur

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually …

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Ariel Geifman

Datavail Implements Predictive: Identifying and Prioritizing Higher Value Customers

September 6, 2017 | by: Ariel Geifman

In 2016, Datavail, Colorado-based provider of data integration and database administration in North America, began to revamp its marketing strategy to improve demand waterfall conversion rates and marketing campaign performance. Delivering data services for over a decade, the company is currently providing business intelligence, application development, and database support and …

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Tal Segalov

Hate Speech Doesn’t Sell

August 28, 2017 | by: Tal Segalov

Normally I would not post a blog about the inner workings of our company, or relations within our industry, but the recent actions of one of our competitors compels me to make a statement. I appreciate you indulging this diversion from my passion for data science, AI, and analytics, to talk about what matters even more – how we treat one …

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Tony Yang

How We’ve Implemented (Parts of) The Demand Unit Waterfall for ABM

May 25, 2017 | by: Tony Yang

Last week at the 2017 SiriusDecisions Summit, research analysts Kerry Cunningham and Terry Flaherty revealed in the morning keynote on the second day the newly updated and highly anticipated demand waterfall – which they call the Demand Unit WaterfallTM. If you haven’t seen it yet, here it is. Tada! Source: …

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Danielle Shaver

Dear Marketing: Please Send Intelligence. Love, Sales

May 11, 2017 | by: Danielle Shaver

via GIPHY Annual territory planning brings both renewed hope that this year sales will get the right list for each rep to blow out their numbers but also looming pressure that if it’s not on target, company revenue goals might be missed. Sales is expected year after year to define …

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Tal Segalov

The DNA of a 2017 MarTech Conference Attendee

May 8, 2017 | by: Tal Segalov

The 2017 MarTech Conference is taking place this week in San Francisco, and we at Mintigo are excited to be joining (and sponsoring) the event as we gather to learn about the growth and disruption we are seeing across the board in the marketing technology space. With attendees from over …

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Alaysia Brown

Arming Sales Teams in An ABM Approach

March 16, 2017 | by: Alaysia Brown

According to ITSMA, Account Based Marketing (ABM) provides “a vital strategy for companies that want to create sustainable growth and profitability within their most important client accounts.”. The core idea behind Account Based Marketing is to create a completely aligned sales and marketing process that builds relationships with a very …

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John Bara

How To Give Your Sales Team An Unfair Competitive Advantage

February 28, 2017 | by: John Bara

After graduation for college in 1991, my first job was in sales at one of the largest banks. As the “rookie” in the group the accounts and territories assigned to me were considered “dead or dying”. I decided to dig in and research these accounts at a deeper level. There …

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Lisa Riecken

Developing Love Between Sales and Marketing

January 30, 2017 | by: Lisa Riecken

How many times have we been in meetings where Sales is expressing frustration that Marketing is not providing enough leads, or more importantly that they are not providing the right leads, to allow them to be the rockstar sales professionals they know themselves to be? On the same hand, how …

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