Blog

John Bara

Mintigo Innovation: “AI for Business”

November 29, 2016 | by: John Bara

When Mintigo co-founders, Jacob Shama and Tal Segalov, formally left their longheld leadership roles in the world of military intelligence, they brought with them a powerful catalyst – artificial intelligence. The artificial intelligence engine that powers Mintigo’s predictive analytics platform has the ability to scan massive troves of data for …

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John Bara

Predictive Analytics Exposes Digital DNA of Salesforce Users

September 30, 2016 | by: John Bara

San Francisco during Dreamforce is like Disneyland for business executives. There is plenty of entertainment (U2 is playing this year), fun and some long lines too. More than 150,000 guests attend the event in downtown San Francisco. Who are these people, really? What are some of the common attributes of …

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Tony Yang

ABM Thought Leaders Interview: Josh Hill at Marketing Rockstar Guides

September 8, 2016 | by: Tony Yang

Josh Hill, Author of Marketing Rockstar Guides Yesterday we posted our interview with ABM practitioner and Marketo Champion Charlie Liang where he shared some of his thoughts on what it takes to successfully run an ABM program. Today we have the pleasure of hearing from Josh Hill, author of Marketing …

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Tony Yang

ABM Thought Leaders Interview: Charlie Liang at Engagio

September 7, 2016 | by: Tony Yang

Charlie Liang, Marketing Director at Engagio Account-based Marketing (ABM) is undoubtedly one of the hottest topics and buzzwords in B2B today. While B2B marketers don’t need to be convinced of the value of an ABM approach, many are still wondering how to implement ABM effectively within their organizations. In light …

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John Bara

Empower Sales Using Predictive Marketing

May 19, 2016 | by: John Bara

According to Forrester’s Scott Santucci, “Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the ROI of the …

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Tony Yang

Outbound Demand Orchestration & ABM – Interview with Integrate CMO Scott Vaughan

March 30, 2016 | by: Tony Yang

Scott Vaughan, CMO of Integrate Account-based marketing (ABM) has been the hot buzzword in B2B marketing. One of the recognized thought leaders on this topic has been Scott Vaughan, CMO of Integrate. We’ve been friends with Scott and the Integrate crew for awhile now, so we caught up with him …

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Lauren Goldstein

3 First Steps to Speed Up Account-Based Marketing Success

March 3, 2016 | by: Lauren Goldstein

“If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.” — Richard Koch (acclaimed author on how to apply the 80/20 rule) When it comes to …

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Lena Redko

Uncovering Customer Insights With Predictive Modeling & Big Data

February 2, 2016 | by: Lena Redko

Market intelligence, marketing analyst, customer insights and customer analytics – these have all emerged as new popular “buzz” professions a few years ago. Falling somewhere between “data” and “business”, these functions are meant to intelligently steer business decisions to where the real opportunity lies. Analytically-driven, but pragmatic in nature, those …

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Eilat Ari

New Mintigo Research: Should Newly Married Women Take Their Spouse’s Last Name?

December 3, 2015 | by: Eilat Ari

Photo Credit: Parekh Cards via Flickr under Creative Commons After three years of sharing our lives, falling deeply in love, developing sincere friendship, experiencing a rare combination of passion, comfort, laughter and serenity, my significant other and I decided it’s time – we’re getting married! However, as excited as I …

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Tal Segalov

Is Your Predictive Model “Too Good To Be True”? Beware Of Biases From Your Data

November 13, 2015 | by: Tal Segalov

This famous quote is attributed to the Nobel laureate physicist Niels Bohr who received his Nobel prize for his work on atomic structure and quantum mechanics. I was reminded of this quote when analyzing the results of proof-of-concept (POC) “bake-offs” that several of our prospects were running as an evaluation …

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