Blog

Tony Yang

How We’ve Implemented (Parts of) The Demand Unit Waterfall for ABM

May 25, 2017 | by: Tony Yang

Last week at the 2017 SiriusDecisions Summit, research analysts Kerry Cunningham and Terry Flaherty revealed in the morning keynote on the second day the newly updated and highly anticipated demand waterfall – which they call the Demand Unit WaterfallTM. If you haven’t seen it yet, here it is. Tada! Source: …

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Danielle Shaver

Dear Marketing: Please Send Intelligence. Love, Sales

May 11, 2017 | by: Danielle Shaver

via GIPHY Annual territory planning brings both renewed hope that this year sales will get the right list for each rep to blow out their numbers but also looming pressure that if it’s not on target, company revenue goals might be missed. Sales is expected year after year to define …

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Tal Segalov

The DNA of a 2017 MarTech Conference Attendee

May 8, 2017 | by: Tal Segalov

The 2017 MarTech Conference is taking place this week in San Francisco, and we at Mintigo are excited to be joining (and sponsoring) the event as we gather to learn about the growth and disruption we are seeing across the board in the marketing technology space. With attendees from over …

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Alaysia Brown

Arming Sales Teams in An ABM Approach

March 16, 2017 | by: Alaysia Brown

According to ITSMA, Account Based Marketing (ABM) provides “a vital strategy for companies that want to create sustainable growth and profitability within their most important client accounts.”. The core idea behind Account Based Marketing is to create a completely aligned sales and marketing process that builds relationships with a very …

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John Bara

How To Give Your Sales Team An Unfair Competitive Advantage

February 28, 2017 | by: John Bara

After graduation for college in 1991, my first job was in sales at one of the largest banks. As the “rookie” in the group the accounts and territories assigned to me were considered “dead or dying”. I decided to dig in and research these accounts at a deeper level. There …

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Lisa Riecken

Developing Love Between Sales and Marketing

January 30, 2017 | by: Lisa Riecken

How many times have we been in meetings where Sales is expressing frustration that Marketing is not providing enough leads, or more importantly that they are not providing the right leads, to allow them to be the rockstar sales professionals they know themselves to be? On the same hand, how …

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John Bara

Mintigo Innovation: “AI for Business”

November 29, 2016 | by: John Bara

When Mintigo co-founders, Jacob Shama and Tal Segalov, formally left their longheld leadership roles in the world of military intelligence, they brought with them a powerful catalyst – artificial intelligence. The artificial intelligence engine that powers Mintigo’s predictive analytics platform has the ability to scan massive troves of data for …

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John Bara

Predictive Analytics Exposes Digital DNA of Salesforce Users

September 30, 2016 | by: John Bara

San Francisco during Dreamforce is like Disneyland for business executives. There is plenty of entertainment (U2 is playing this year), fun and some long lines too. More than 150,000 guests attend the event in downtown San Francisco. Who are these people, really? What are some of the common attributes of …

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Tony Yang

ABM Thought Leaders Interview: Josh Hill at Marketing Rockstar Guides

September 8, 2016 | by: Tony Yang

Josh Hill, Author of Marketing Rockstar Guides Yesterday we posted our interview with ABM practitioner and Marketo Champion Charlie Liang where he shared some of his thoughts on what it takes to successfully run an ABM program. Today we have the pleasure of hearing from Josh Hill, author of Marketing …

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Tony Yang

ABM Thought Leaders Interview: Charlie Liang at Engagio

September 7, 2016 | by: Tony Yang

Charlie Liang, Marketing Director at Engagio Account-based Marketing (ABM) is undoubtedly one of the hottest topics and buzzwords in B2B today. While B2B marketers don’t need to be convinced of the value of an ABM approach, many are still wondering how to implement ABM effectively within their organizations. In light …

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