BUSINESS SERVICES MARKETING
One of the major growth engines for Telecom operators is in serving businesses with value-added, mobility and cloud services. Leveraging customer relationships and insights can drive operator success in winning the battle with direct Internet service providers. SMEs in particular, prefer a one-stop shop vendor that can bundle multiple services and truly charge per usage.
Mintigo enables Operators with unique and targeted insights about businesses needs and profiles. Leveraging both internal and external web data, we generate receptive business prospects for each service offered, enabling a tailored approach to selling business services.
Multi-channel sales intelligence
Be it leads for new customers or for services upsell to your
existing customer base, Mintigo will generate and rank
those leads, based on actual service needs. Based on
existing service users’ profile analysis (CustomerDNA),
Mintigo crawls the web to generate prospects that meet the
service CustomerDNA and feeds the sales team with company
and decision maker’s contact details.
Operators aiming to expand their digital and mobility services footprint will be able to pinpoint prospects, both from existing and from new customers and utilize any marketing channel to effectively promote them.
Mintigo has generated over a million leads for its customers, with focus on the online, email & telemarketing channels. Email campaigns promoting mobility services in the Telecom space have shown a 3-4x boost in response rates, as opposed to standard database marketing solutions (See case study).
