CustomerDNA
There are thousands of unique indicators that differentiate companies — and that impact the decision to buy your product. Your existing customers share a number of such indicators. All these indicators are combined into your CustomerDNA — your ideal customer profile created from the profiles of your best customers. These indicators can be found on a company’s website, in social networks, in blogs, federal or state filings, reviews, directories and in customer locations.
Matching your CustomerDNA pinpoints those companies that most need and want to buy your offering. That’s because they are most similar to your best customers. Wouldn’t it be incredible to be able find more of them on demand?
Taking the guesswork out of the complex customer profiling and lead generation process by automating it is what Mintigo does best. First, Mintigo defines your ideal customer profile, Mintigo CustomerDNA, with more than 1000 indicators, in contrast to the standard 7-10. Then, Mintigo searches millions of data sources across the entire web to analyze and cross-verify your matches as companies with the same high propensity to purchase your offering as your best customers.
The power of CustomerDNA is in its scalability and accuracy. Being able to scan millions of potential companies to find the best matching “top 1,000’s” — provides you with significantly higher quality leads. Correlating different information sources cleans the leads of information errors. And, the entire Mintigo lead automation process, from profile to pipeline, lets you focus on closing customers, instead of manually qualifying low-quality leads.
