EMAIL MARKETING CASE STUDY
With some of the largest telecommunication companies on its client list, Click Software, a leading workforce management solutions vendor, wanted to expand its reach into the telco market. The marketing team acquired a list from a third-party source, yet like with many external mailing lists, it required much more effort than anticipated.
Mintigo's intelligent leads resulted in quantitative bottom-line results, which allowed this Nasdaq-listed market leader to reach qualified telco companies with minimal investment. This included many target companies which were previously unknown and did not exist in the sales database.
Response Rate
Mintigo leads delivered an 8% response rate, compared to the 1.5% response of the 3rd-party list.
Contact detail accuracy
Mintigo leads consisted of an 89% accuracy level, compared to average list broker accuracy levels of 55%.
New, previously unknown leads
Mintigo discovered 870 leads of new companies that were previously unknown to the customer.For more information about Mintigo's B2B Customer Acquisition services, contact us
