Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO and Co-founder Dr. Jacob Shama explores how data science and AI enable marketers and salespeople to precisely target, engage, and convert the most likely prospects with unparalleled precision. This book will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization.
In this book, you’ll discover:
- How to find buyers faster through big data, artificial intelligence, and predictive analytics
- How predictive can be leveraged to align sales and marketing
- Best practices on how to launch Account-Based Marketing (ABM)
- Case studies from successful adoptions of predictive marketing
Download your free copy now!