INTELLIGENT LEAD GENERATION
Building a meaningful and effective "Ideal Customer Profile" (ICP) for customer "fit" can be a frustrating exercise for marketing organizations. Knowing the right questions to ask is often one of the more difficult aspects of building effective customer profiles. After defining a customer "wish list", marketers are left with the data discovery problem. How do you gain the insight needed to qualify a potential prospect?
There are more than 1000 reasons your best customers buy from you…and Mintigo knows them all. Wouldn't it be great to automatically score and rank leads based on thousands of meaningful indicators such as companies with more than 20 salesforce.com users, more than 100 customers, by social network activity, by an expanding inside sales staff, by website themes and topics, and by third-party analyst reports, filings, news, and reviews?
Taking the guesswork out of the complex customer profiling and lead generation process by automating it is what Mintigo does best. First, Mintigo defines your ideal customer profile "Mintigo CustomerDNA" with over 1000 attributes, in contrast to the standard 7-10. Then, Mintigo searches millions of data sources across the entire web to analyze and cross-verify your matches as companies with the same high propensity to purchase your offering as your best customers.
