Mintigo Customer Success Webinar Series

“Launching Predictive Marketing:
Best Practices From Insight Enterprises”

On Demand Webinar

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Webinar Replay: “Launching Predictive Marketing: Best Practices From Insight Enterprises”

Predictive marketing has been gaining ground as a hot new technology for marketers in recent years.  And while some predictive tools are meant to be simple-to-use, it’s easy to get caught in the “shiny new object syndrome”.   A well-defined plan with clear objectives and participation with other team members must be in place in order for a predictive marketing initiative to be successfully implemented in your organization.

In this session we will hear from Theresa Worrell, Marketing Analytics and CRM Operations Manager at Insight, as she shares best practices and tips on how she planned for implementing Mintigo.  We will cover:

  • Why Insight decided to look into predictive marketing and what objectives they wanted to accomplish
  • How she coordinated the involvement of the marketing and sales team as well as shaped hiring plans around Insight’s predictive marketing initiative
  • How predictive was incorporated into the marketing and sales workflows and their lead management process

About The Speakers:

Theresa Worrell, Insight Insight Logo

Theresa Worrell, Marketing Analytics & CRM Manager at Insight

Theresa Worrell leads the Marketing Analytics and CRM teams at Insight with over 20 years’ experience in Data Analysis, Customer Engagement, and Business Process Management. Prior to Insight, she spent her time in various consulting roles for large corporations and start-ups, setting up the right tools, processes, and technology for them to be successful and measure the effectiveness of their business through analytics. Her extensive training and experience with one of Silicon Valley’s largest semiconductor company fueled her passion to help turn chaos into order and showcase the great things the teams she works with are doing. Theresa has taken all her experience and rolled it into the perfect package to develop a formidable Predictive Marketing Program at Insight that works closely with the CRM team to provide insights to Sales, Marketing and PM organization to drive revenue and results.

Tony Yang, MintigoMintigo Logo

Tony Yang, VP of Demand Generation & Marketing Ops at Mintigo

Tony is the VP of Demand Generation & Marketing Ops at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. He is fluent in both English and Chinese. His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football. You can follow Tony on Twitter or LinkedIn.