LEAD SCORING
How can you easily evaluate your different lead sources? Which leads are valuable, and which are generated from stale lists? Now, Big Data analytics lets you do just that. Before any lead is approved for your pipeline, Mintigo ensures that it is cross-checked and verified — with current email and phone numbers — across numerous web data sources.
Checking leads for freshness is achieved through investigation. The value of a lead is checked by searching for external corroboration to the information contained in the lead. If several independent data sources point to the same data, this data is likely to be correct. With the ubiquity of web B2B information, correct data should be supported by multiple web sources.
Mintigo uses this information to check that the company name, URL, contact name, email, job title, and any additional information all match fully or partially. The more accurate the information, the higher the list will score. The best matching, freshest leads are delivered directly into your Salesforce.com CRM.
