LEADS FROM BIG DATA
A human can research and qualify 50 leads during a typical work day. A cloud-based “big data analytics” system can perform more than 1 million in the same time (minus the coffee breaks). Big data analytics makes this possible by automatically interpreting and cross-checking information from many different data sources. Enterprises and governments have been using this type of technology for decades — from process optimization to intelligence discovery.
Big data analytics is the science of quickly
processing and making sense of hundreds of terabytes or more
of information. This is the amount of information contained
in tens of millions of web pages. It would take a human more
than a lifetime to read through, while big data technology
does it in less than a day. Mintigo big data analytics
technology characteristics include the:
- Ability to converge data from multiple
sources, both structured (e.g. database) and unstructured
(e.g. free text on a web page).
- Ability to scan tens of thousands of different company attributes – including indicators about its products, job functions, organization, reviews, news, listings, filings and more.
- Ability to quickly digest information
spanning millions of companies each with tens of thousands
of indicators and to generate knowledge from this data.
Mintigo big data analytics does not maintain
a large lead or company database — and we’re proud of it!
Our database is the entire web. But how do you analyze data
not generated for a machine to read? For example, a human
can easily find the date of an FCC application. How can a
machine do this if it hasn’t been taught to recognize
this specific form? And how can you derive meaningful
information from these bits and pieces of many small and
often subtle indications?
This is where sophisticated machine learning
comes in. Mintigo cloud servers are trained to read entire
websites, filings, news, and social information — and to
transform them into smart company-level indications. Mintigo
ranks all potential companies and provides updated contact
information for the decision makers. In this way, Mintigo
provides you with a predictable flow of trusted leads into
your salesforce.com sales funnel every month.
