NEWS
New Whitepaper – Integrating Inbound and Outbound Marketing
New whitepaper from Mintigo explains how to complement inbound marketing such as Search and Display advertising with intelligent outbound marketing. The whitepaper describes how marketers can use the CustomerDNA of their inbound customers to find new customers on the Web.
Many standalone inbound campaigns suffer from users’ tendency to provide incorrect personal information, difficulty of separating the decision makers from other less likely prospects and above all the spiraling costs when scaling up campaigns. The whitepaper explores how combining inbound and outbound can overcome some of the current challenges faced by inbound marketers and can lower the overall cost per acquisition.
To download the whitepaper, click here.
Mintigo Launches its New Salesforce App
Mintigo launched a Salesforce app which enables marketers to find new sales leads based on their company's CustomerDNA taken directly from their Salesforce CRM. The app makes the process of lead generation automatic and enables continuous flow of sales leads, with seamless integration to Salesforce.
With the new Salesforce application, generating quality new leads is just a simple four-step process. First, name your campaign, according to the product or service you are promoting, and select the relevant job titles that you wish to target. Next, select industries to consider when we profile your ideal set of customers. In step three, fine-tune the previous list to make sure that you only choose your best customers. Last, just order the number of leads that you need and start selling.
You’ve got multiple products with different Customers DNA? No problem. Mintigo’s Salesforce application allows you to create a separate campaign for each product in your portfolio to maximize effectiveness. In addition, it is completely scalable, so you can expand existing campaigns with as many leads as you need.
With Mingo, you get a reliable flow of trusted leads right inside your Salesforce CRM. Millions of quality leads have been successfully generated for companies across the US. Download the app now, to see how our targeted leads can transform your marketing and sales operations.
