SEE WHAT YOUR CUSTOMERS ARE MADE OF

Predictive Ideal Customer Profile (ICP) Discovery helps you develop a high definition view of your customers. Using AI and predictive analytics, Mintigo mines thousands of data points and identifies the set of insights that make your actual customers unique compared to all the prospects in your database.

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PREDICTIVE ICP DISCOVERY

The result of this process is your ICP, which Mintigo uses to proactively discover high-propensity targets that share the most similarities to your ideal customers. For B2B marketers to be successful in today’s competitive landscape, having an ICP is key to better targeting. With an ICP, marketers are able to reach their top prospects where they are at the right time with the right message.

Benefits

  • Kickstart ABM with the right accounts based on your objectives
  • Develop a holistic, data-driven profile of the accounts you want to target
  • Measure your lead generation efforts more effectively based on the lead quality
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"With Mintigo, we have finally been able to identify our ideal customers with precise and concrete marketing insights."

- Andrew Johnson

Data Scientist, Marketing Operations