It’s Time for Breakthrough Marketing
Mintigo is a Marketing Intelligence Platform that removes the guesswork, finding the best way to engage prospects with targeted campaigns. Only Mintigo has an InterestBase™ that constantly monitors your total universe of prospects, looking for the messages that will resonate today. By targeting business needs & interests, marketers break through the noise to generate more clicks, more shares, and more pipeline.
Research Prospects
Mintigo continuously searches the “big data” of the Social Web to discover your total universe of prospects. By matching patterns from your existing customers and pipeline, Mintigo searches and sources business contacts who look like your ideal target. Then, Mintigo extracts intelligence that you can’t get elsewhere, like:
- What does your prospect need?
- How does their business work?
- What have they already purchased?
Across millions of companies and people, Mintigo calculates propensity to buy and tells you why. You can share this intelligence with your sales team, or you can create new campaigns with unprecedented precision.
Discover Interests
From the big data of the Social Web, Mintigo is constantly refreshing its proprietary InterestBase™, which identifies the business needs & interests of your total universe of prospects. Mintigo finds buyers with common interests and buying signals that align with your product. It also helps you figure out what messages will engage segments today.
Since interests can change quickly, Mintigo monitors social activity across the Web, so you can understand:
- What content will your prospects like?
- Which people influence your prospects?
- What groups do your prospects belong to?
- What publications do your prospects follow?
In short, you’ll know what messages to put in your next campaign.
Develop Personas
The key to targeted marketing is personas, or groups of prospects with similar needs and interests. Mintigo lets you create any number of personas using the intelligence in our InterestBase. Want to find IT departments in B2B companies that are growing and pre-disposed to use SaaS solutions? No problem.
Since Mintigo watches the results of every campaign, you learn more every day about who you’re reaching and who’re you not. For those you’re not reaching, create a new persona and analyze their specific interests.
Generate Campaigns
Savvy marketers know they need to evolve beyond generic one-size-fits-all campaigns. They need to segment and target. Mintigo’s SaaS-based application makes it easy to build micro-campaigns aimed at specific personas. Marketers push these campaigns to existing apps like Marketo, Eloqua, and Salesforce. Whether the contacts were sourced by Mintigo, third-parties, or you, they are enriched and grouped into personas by our InterestBase.
Prioritize Leads
Mintigo can supercharge your insides sales team by prioritizing which leads need follow-up first, and sharing valuable intelligence with the reps that follow up. Mintigo pre-qualifies contacts using the InterestBase by matching intelligence to your products, more than doubling connect and convert rates.
For the forms on your website that capture inbound leads, Mintigo can enrich those with extra intelligence, score them, and tells you which ones are most likely to turn into opportunities. And for web visitors who don’t fill out a form, the reverse IP information acts to increase the score of other prospects at that company.
