The key to surviving the content marketing arms race is Content Intelligence: the ability to know what content will engage your target audience. Learn more.
Learn how to double your rate of pipeline production by leveraging new types of data publicly available on the social web to get into good conversations with the right people.
Learn trade secrets from HubSpot’s former VP of Marketing, Jeanne Hopkins, on how to segment and nurture your email database to increase engagement and conversions.
New tools are helping marketers search for prospects with just the right interests at just the right time. Marketers can learn about thousands of prospects in real-time, seeing who is likely to buy, and what campaign will best engage each prospect today.
Guest presenter Meagen Eisenberg, VP of Demand Gen at DocuSign, shares her secrets and best practices for building a well-oiled lead generation and nurturing machine. This is a must-watch for all marketers.
Marketing automation allows you to stay in touch until a prospect is ready to buy. But simply staying-in-touch does not motivate action. To bring about a moment of decision, you have to focus on your prospect’s current interests. When you define personas by interest and target that interest at the … Read more →
Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.
This free white paper from marketing automation expert David Raab explains how social and behavioral data can help solve this challenge.
B2B lead generation has changed. Today’s marketers are being challenged to generate more leads at a faster pace – leads that are of high quality and ready for sales. And, if you don’t move fast enough, your competitors will eat your lunch.
Watch our replay.
Everyone agrees that segmentation will increase your clicks. So why do the majority of B2B marketers still not segment? It’s because there are infinite ways to slice and dice a list…and that’s overwhelming for anyone.
Watch our replay to learn the new rules of segmentation.
Jason Garoutte, Mintigo CMO interviews Veronica Holmes, data-driven marketer, at Marketo Summit 2013