Resources

Webinar:

Driving The Ultimate Customer Experience With Predictive Marketing & Personalization

Learn how the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences. Speakers include Tony Yang, Director of Demand Generation from Mintigo, and Ashley Chavez, Director of Marketing …


Webinar:

Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer

Learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns. Speakers include Jay Famico from SiriusDecisions, John Stetic from Oracle Marketing Cloud, and John Bara from …


Webinar:

Predictive Marketing: Competitive Advantage For Today, Survival For Tomorrow

In this webinar, marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B. View the slides & recording.


White Paper:

Why Modern B2B Marketers Need Predictive Marketing

In this ebook, marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B. Download the ebook now!


Webinar:

Demystifying Predictive Lead Scoring

Hear the experts at SiriusDecisions “Demystify Predictive Lead Scoring” in this on-demand webinar. Watch the replay and get access to the slides. Watch the webinar replay now!


Webinar:

Predictive Lead Scoring – How To Turn Data Into Revenue

Check out this month’s Marketo LaunchPoint series webinar to discover how predictive lead scoring will put all of your data to work for you. Watch the webinar replay now!


Webinar:

Predictive Marketing: The Science Behind Marketing

One of the hottest trends in marketing and lead generation is predictive marketing. But what does it mean and how does it really work? Can it be implemented by mere mortals in marketing? Or does it require an army of big data scientists and a black box model? Watch the …


White Paper:

The Marketer’s Guide To Prioritizing Leads

There is a vast amount of useful data from all over the Web that can augment the customer data you already have in your CRM or marketing automation platform…if you know where to look. Enter predictive lead scoring…or what we call “customer intelligence”. Download the white paper now!


White Paper:

The Comprehensive Guide To Market Expansion

If your existing market is starting to quickly become saturated, you need to find a new market to sell into. In this white paper, you’ll learn market expansion strategies and concrete steps to take for an effective go-to-market plan. Download “The Comprehensive Guide To Market Expansion” now!


White Paper:

The Marketer’s Guide To Cross-Targeting Product Lines

Your marketing database may be the most valuable asset to cross-target your product lines. However, if your database is an unsegmented list of contacts, you are taking advantage of only a fraction of its potential. The secret for cross-targeting is matching the right prospect with the right product. Download this …