Check out this month’s Marketo LaunchPoint series webinar to discover how predictive lead scoring will put all of your data to work for you. Watch the webinar replay now!
One of the hottest trends in marketing and lead generation is predictive marketing. But what does it mean and how does it really work? Can it be implemented by mere mortals in marketing? Or does it require an army of big data scientists and a black box model? Watch the … Read more →
There is a vast amount of useful data from all over the Web that can augment the customer data you already have in your CRM or marketing automation platform…if you know where to look. Enter predictive lead scoring…or what we call “customer intelligence”. Download the white paper now!
If your existing market is starting to quickly become saturated, you need to find a new market to sell into. In this white paper, you’ll learn market expansion strategies and concrete steps to take for an effective go-to-market plan. Download “The Comprehensive Guide To Market Expansion” now!
Your marketing database may be the most valuable asset to cross-target your product lines. However, if your database is an unsegmented list of contacts, you are taking advantage of only a fraction of its potential. The secret for cross-targeting is matching the right prospect with the right product. Download this … Read more →
In this report, Mintigo’s Customer Intelligence Platform analyzed 186,500 US-based B2B companies by using big data analytics to parse their websites, social media networks, and business directories. This report discovered the types of businesses and industries that implemented the latest marketing technology tools. Download the full report now.
The key to surviving the content marketing arms race is Content Intelligence: the ability to know what content will engage your target audience. Learn more.
Learn how to double your rate of pipeline production by leveraging new types of data publicly available on the social web to get into good conversations with the right people.
Learn trade secrets from HubSpot’s former VP of Marketing, Jeanne Hopkins, on how to segment and nurture your email database to increase engagement and conversions.
New tools are helping marketers search for prospects with just the right interests at just the right time. Marketers can learn about thousands of prospects in real-time, seeing who is likely to buy, and what campaign will best engage each prospect today.