TELEMARKETING CASE STUDY 
Mintigo delivers a revolutionary, end-to-end subscriber acquisition solution for mobile operators, boosting the entire sales cycle. Mintigo's acquisition solution serves as an automated sales dispatch tool, creating a large scale, ongoing flow of high quality prioritized prospects for both consumer and business sectors. It improves results throughout the entire funnel, from reaching the right prospects at the right time, through direct marketing campaigns to successful acquisition.
This case study provides typical results from Mintigo telemarketing campaigns, conducted with Orange, a leading mobile operator. The typical sales funnel for a telemarketing campaign is described in the figure:
- Leads – the raw leads source, loaded for the campaign
- Calls – calls made from an outbound call center to the leads in the campaign
- Answers – the leads that answered the calls
- Meetings – in the calls, the call center sets meetings for face-to-face sales reps. Offers are not given over the phone
- Sales – sales closed in the face-to-face meetings
Mintigo's target was to improve the performance of all the funnel steps, to significantly increase the amount of new SME subscribers acquired for Orange. This process is in an ongoing campaign, in which Mintigo provided the best suitable and receptive candidates each month for acquisition, matching the call center's outbound capacity. The results of the Mintigo acquisition funnel, compared to the business directory lead funnel results are displayed in the table below:
You can see that Mintigo dramatically improves all funnel stages: answer rate, meeting rate from answered calls, and bottom line activations. The final conversion rate increased by 130%, using Mintigo, and new customer ARPU was 70% higher than current segment ARPU.
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