TARGETED MOBILE ADVERTISING
Mobile advertising is set to explode. Market research firm eMarketer predicts that mobile ad spending will increase 48% this year from $743.1 million in 2011 to $1.1 billion in 2012. That’s significant growth, but none of this projected spending will be effective if advertisers can’t reach the right people with the right types of ads on the right devices at the right time.
So much is changing in the mobile landscape that consumers are actually asking for the same type of of targeting that is already available on the web. The only organizations who can enable this targeting are mobile operators who can tap into the right customer insights and analytics. Content-based contextual targeting won’t do the trick for mobile. The need is for deep profiling of real customer intent, based on aggregating user behavior signals from multiple sources.
Mintigo partners with cutting edge mobile advertising solution providers to enable unique analytics and customer lead generation for operators who wish to launch a marketplace for mobile ads.
Mintigo segments the mobile audience, based on direct purchase intent, boosting final ad conversion rates dramatically, compared to current mobile advertising results.
