“Data, Predictive Analytics &
Marketing Clouds:
The Platform For The Modern Marketer”

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In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers from finding and developing their ideal customers.

Enterprise software companies including Oracle are offering an expanding marketing platform to the CMO under the category of marketing clouds. It’s no secret that many are expecting CMOs to outspend CIOs on technology purchases within the next several years, and marketing clouds and data tools will be front and center for marketers.

Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns.

The topics covered include:

  • The rise of the marketing cloud as the centerpiece in customer-centric marketing
  • How data and predictive analytics uncovers the insights to power the marketing cloud
  • Where marketing clouds are headed and what marketers need to understand to succeed in their organization

Don’t miss out on this dynamic session presented by marketing thought leaders from SiriusDecisions, Oracle Marketing Cloud and Mintigo!

 

About The Speakers:

Jay Famico, SiriusDecisions SiriusDecisions Logo

Jay Famico
Practice Director, Technology at SiriusDecisions

Jay is a thought leader focused on helping companies gain maximum value from their investments in sales and marketing technology. As service director for SiriusDecisions’ Technology practice, Jay helps clients select and optimize marketing and sales technology, and understand the challenges and opportunities that technology and process standardization present and how individual applications should link to form a unified ecosystem. He is also responsible for SiriusDecisions marketing and sales technology coverage and online research tools and frameworks.

John Stetic, Oracle Marketing Cloud Oracle Marketing Cloud Logo

John Stetic
Group Vice President, Products at Oracle Marketing Cloud

John leads the product group for the Oracle Marketing Cloud. His role encompasses product strategy and development. John has held a number of senior product leadership roles across a wide range of high-tech organizations from large-scale multinational organizations to fast-growth start-ups. With John’s diverse experience across many industries comes a wealth of knowledge applying technology to solve business problems in a unique way that delights the user with every interaction. Each day, John drives the Oracle Marketing Cloud Product team forward to solve hard problems and transform the way marketers work. John holds an Engineering Degree from Queen’s University and executive business education from Harvard Business School.

John Bara, MintigoMintigo Logo

John Bara
President & CMO at Mintigo

John Bara specializes in fast growth marketing with 25 years as an executive in Silicon Valley. Prior to Mintigo, John held CMO and SVP of Marketing roles at companies including XenSource (acquired by Citrix for $500M), Interwoven, Thismoment, and Genesys Telecommunications Labs (IPO, acquired by Alcatel for $2B). John also held a variety of marketing and finance management positions in the microprocessor business unit at Intel Corporation. John holds an MBA degree from Harvard Business School, and a BA from Oberlin College.