Organizations have more information than ever available to develop customer growth and retention strategies. So, how can marketers use this data to maintain and expand relationships with existing customers? Download this SiriusDecisions research brief, Applying Predictive Analytics to Customer Scoring, to learn more.
This brief will cover:
- What is customer scoring
- How to retain customers with attrition risk modelling
- How to grow customers through cross-sell and upsell modelling
Please fill out the form to get access to the brief.