Get Deep, Data-Driven Customer Insights From Your CustomerDNA™
Mintigo continuously collects thousands of data points on millions of companies globally – information such as financials, staff and hiring trends, technologies installed, marketing channels used, and purchase intent. We call these “marketing indicators” or MIs.
These MIs, combined with data in your marketing automation platform or CRM, are used in predictive models to find your CustomerDNA™ (CDNA) – the set of indicators of your highest value customers or leads that make them unique compared to the rest of your database.
This becomes your barometer for predictively scoring prospects and target accounts. You don’t have to think of predictive scoring as the blind output of a black box anymore – we’ll provide all the data points that the predictive model has identified to be important to your business directly into your marketing automation system, CRM or other proprietary database at no additional cost.
“Mintigo is helping us find all the golden needles in our haystack of prospect data.”
Lisa Joy Rosner
CMO of Neustar