Blog Archives for: john

John Bara

How To Give Your Sales Team An Unfair Competitive Advantage

February 28, 2017 | by: John Bara

After graduation for college in 1991, my first job was in sales at one of the largest banks. As the “rookie” in the group the accounts and territories assigned to me were considered “dead or dying”. I decided to dig in and research these accounts at a deeper level. There …

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John Bara

Mintigo Innovation: “AI for Business”

November 29, 2016 | by: John Bara

When Mintigo co-founders, Jacob Shama and Tal Segalov, formally left their longheld leadership roles in the world of military intelligence, they brought with them a powerful catalyst – artificial intelligence. The artificial intelligence engine that powers Mintigo’s predictive analytics platform has the ability to scan massive troves of data for …

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John Bara

Predictive Analytics Exposes Digital DNA of Salesforce Users

September 30, 2016 | by: John Bara

San Francisco during Dreamforce is like Disneyland for business executives. There is plenty of entertainment (U2 is playing this year), fun and some long lines too. More than 150,000 guests attend the event in downtown San Francisco. Who are these people, really? What are some of the common attributes of …

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John Bara

Empower Sales Using Predictive Marketing

May 19, 2016 | by: John Bara

According to Forrester’s Scott Santucci, “Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the ROI of the …

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John Bara

7 Data-Driven Facts About Salesforce Users to Prep for Dreamforce ‘15 (with Infographic)

August 31, 2015 | by: John Bara

Over 130,000 people visited Dreamforce ‘14, consuming 5,000 gallons of coffee, and visiting more than 1,400 sessions, making it one of the world’s largest conferences. Dreamforce ‘15, headlined by the Foo Fighters starting September 14, 2015, may even surpass the impact of last year’s conference. But who are all these …

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John Bara

Join Mintigo in Las Vegas for Oracle’s Modern Marketing Experience!

March 27, 2015 | by: John Bara

We realize Vegas is a destination in and of itself, but we now have an added irresistible reason to join us on our trip to this fabulous city. Oracle is hosting its largest gathering of modern marketers at their upcoming Modern Marketing Experience event at The Venetian in Las Vegas …

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John Bara

Which Companies Have The Biggest Hearts?

February 7, 2015 | by: John Bara

Who are the companies with the biggest hearts, the ones who make giving to charity a pillar of their company culture? To celebrate the upcoming Valentine’s Day, we looked into our database of over 10 million companies that Mintigo regularly tracks in our predictive marketing platform and researched the companies …

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John Bara

Mintigo Is The Data Brain For Your Oracle Marketing Cloud & Eloqua System

October 31, 2014 | by: John Bara

Mintigo’s Predictive Lead Scoring and Data Enrichment for Eloqua, an Oracle Marketing AppCloud application, makes it easy for you to get real time predictive lead scoring and data enrichment for all of your contacts directly in Eloqua. Using predictive analytics and big data from all over the web, Mintigo helps …

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John Bara

What Is Predictive Marketing? And Why I Joined The Mintigo Team

May 1, 2014 | by: John Bara

For the past twenty years, I have led marketing groups at some of the fastest growing companies in Silicon Valley. One common denominator for every fast-growth company is the stress placed on the intersection of marketing and sales, especially on the lead generation process. Keeping up with the tremendous sales …

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