Blog Archives for: tal

Tal Segalov

Why did our parents give us the names they did?

December 18, 2017 | by: Tal Segalov

“Faces and names, I wish they were the same Faces and names only cause trouble for me” Lou Reed & John Cale from ‘Songs for Drella’, a tribute album for their mentor, Andy Warhol A few years ago, a good friend and a Mintigo co-worker named his youngest daughter Emma. …

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Tal Segalov

Hate Speech Doesn’t Sell

August 28, 2017 | by: Tal Segalov

Normally I would not post a blog about the inner workings of our company, or relations within our industry, but the recent actions of one of our competitors compels me to make a statement. I appreciate you indulging this diversion from my passion for data science, AI, and analytics, to talk about what matters even more – how we treat one …

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Tal Segalov

The DNA of a 2017 MarTech Conference Attendee

May 8, 2017 | by: Tal Segalov

The 2017 MarTech Conference is taking place this week in San Francisco, and we at Mintigo are excited to be joining (and sponsoring) the event as we gather to learn about the growth and disruption we are seeing across the board in the marketing technology space. With attendees from over …

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Tal Segalov

Is Your Predictive Model “Too Good To Be True”? Beware Of Biases From Your Data

November 13, 2015 | by: Tal Segalov

This famous quote is attributed to the Nobel laureate physicist Niels Bohr who received his Nobel prize for his work on atomic structure and quantum mechanics. I was reminded of this quote when analyzing the results of proof-of-concept (POC) “bake-offs” that several of our prospects were running as an evaluation …

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Tal Segalov

Why Mintigo Uses MongoDB to Power its Predictive Marketing Data Science

October 1, 2015 | by: Tal Segalov

This article was originally posted on IT Pro Portal. Tal Segalov, the CTO & co-founder of Mintigo, discusses how his company is using MongoDB to create an agile data lake that powers a new field of data science called predictive marketing. The company you work for probably doesn’t know much …

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Tal Segalov

New Research On Corporate Email Service Providers Landscape

July 24, 2015 | by: Tal Segalov

Image Credit: Dennis Skley via Flickr under Creative Commons As with many other aspects of life where you stay loyal to your “firsts” longer, (i.e., first love, first car, etc), I still use my 10+ year old Gmail email address. Corporate email addresses came and went, my other personal email …

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Tal Segalov

Where Do The Geeks Live? Top 10 Cities For Techies (Part 1)

April 21, 2015 | by: Tal Segalov

Top 10 cities for techies: a research study by the data geeks @Mintigo According to Urban Dictionary, geeks are “the people you picked on in high school and wind up working for as an adult.” Of course, there are plenty of software and hardware developers that don’t fit the typical …

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Tal Segalov

What Makes An Inc. 5000 Company Successful? We’ll Tell You! [Infographic]

January 28, 2015 | by: Tal Segalov

Being among the exclusive list of Inc. 5000 companies is what every CEO wants. Inc. Magazine collects data every year and ranks America’s fastest growing companies. At Mintigo, we collect thousands of data points for millions of companies on a continual basis, so we used our predictive marketing capabilities to …

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Tal Segalov

Marketing Mindfulness: 3 Critical Steps For A Successful Proof of Concept (Part 5 of 5)

January 26, 2015 | by: Tal Segalov

In my previous post, I discussed how to “Win The Marketing War: Get The Proof For Predictive Marketing (Part 4 of 5)“. You’ve been meditating on how to take your marketing to the next level. You’ve decided that predictive marketing is for you. You’ve done your reading and research. Now, …

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Tal Segalov

Win The Marketing War: Get The Proof For Predictive Marketing (Part 4 of 5)

January 19, 2015 | by: Tal Segalov

In my previous post, I talked about “5 Things To Do When Selecting A Predictive Marketing Vendor (Part 3 of 5)“. You’re entering uncharted ground now and you’ve got to get your troops in line. You’ve decided to take the plunge and enlist a predictive technology for your B2B marketing …

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