Blog

Jacob Shama

From ABM to ABB: How to Get Marketing and Sales Right with an Account-Based Approach

October 24, 2018 | by: Jacob Shama

A common and costly challenge is when marketing and sales do not work together. According to IDC, it costs B2B companies upwards of 10% or more of revenue per year. For a billion-dollar company, that equates to $100 million. A solution that promises to align marketing and sales is account-based …

Read More


Doug Ramsay

Laying the Foundation for AI-Driven Marketing Success

October 15, 2018 | by: Doug Ramsay

If you were offered a magic lamp, genie waiting within to grant you three wishes, you’d be pretty excited, right? So many possibilities – private island in the Caribbean, check! However, as we’ve seen time and time again in novels and on the silver screen, people in this scenario are …

Read More


Atul Kumar

3 Easy Steps to Identifying Demand Units within the New Demand Unit Waterfall Using MintigoAI

September 25, 2018 | by: Atul Kumar

Almost a decade after the launch of the foundational framework for managing B2B marketing generated leads – the famous SiriusDecisions Demand Waterfall® – Terry Flaherty and Kerry Cunningham, senior research directors at SiriusDecisions, launched the Demand Unit Waterfall last year at SiriusDecisions Summit in Las Vegas. The new Demand Unit …

Read More


Gad Rosen

Perspectives: 3 Different Takes On AI for Marketing and Sales

August 23, 2018 | by: Gad Rosen

We recently sat down with a few Mintigo team members to get their perspectives on AI for marketing and sales. In particular, we wanted to know the impact of this emerging technology in their fields as well as the promise and challenges it presents. To begin, we started off by …

Read More


Natalie Camplair

How We Doubled Our Opportunity Conversion Rate

August 16, 2018 | by: Natalie Camplair

When I decided to join Mintigo back in August 2016, I recognized our company had amazing people and technology with huge potential for growth. I knew the company was small, however I saw how the product was driving tremendous value with our growing number of clients. We were like a …

Read More


Vyoma Kapur

3 Ways AI is Instrumental to Sales Enablement

July 26, 2018 | by: Vyoma Kapur

One of the key functions of B2B marketing lies beyond just marketing, and that is sales enablement. Scott Albro, an author of the TOPO blog, defines sales enablement as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively. The foundation of sales enablement is to …

Read More


Jason Mraz

How The Oregon Trail Classic PC Game and 4K-TVs Relate to a B2B Ideal Customer Profile

July 12, 2018 | by: Jason Mraz

Do you remember playing the classic Apple IIe computer game called The Oregon Trail?  As a Generation X “child of the ‘80s,” I fondly remember fighting over playing time for this educational game with my peers at our elementary school’s Apple IIe computer in our library.  Who remembers making it …

Read More


Jacob Shama

Why We Decided to Build MintigoAI

June 19, 2018 | by: Jacob Shama

You asked, we listened, and we built! Today, we are proud to announce the launch of MintigoAI, an intelligent customer engagement platform that puts the power of artificial intelligence (AI) in your hands. Months of research, feedback gathering and development have gone into this new suite of solutions, and I …

Read More


Lisa Riecken

Harness AI to Maximize ROI on Your Largest Marketing Expense!

June 14, 2018 | by: Lisa Riecken

“We just spent more money on this one conference sponsorship than we did on all our other marketing programs combined. We should have hundreds of qualified leads and countless opportunities!” Ever heard these exclamations before? Having been in the high tech marketing world for 20+ years, I’ve heard it hundreds …

Read More


Anthony Walsh

5 Learnings from 5 Cutting-Edge Industry Events

June 1, 2018 | by: Anthony Walsh

As Global Sales Development Representative at Mintigo, I am one of the newest faces of the company. The recent months have seen a flurry of industry events and conferences, where Mintigo participated as a sponsor, and I as one of the staff members. These industry events took place in different …

Read More