Blog

Francine Nikas Stowe

Joining Mintigo Made Me Rethink Targeting

December 11, 2018 | by: Francine Nikas Stowe

After spending the last 8.5 years at the top B2B research and advisory organization covering B2B sales, marketing, and product technologies, I felt myself drawn to an opportunity at Mintigo by both the people and the AI space. When it came to Mintigo’s solution I thought it would validate what …

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Danielle Shaver

Insight-Driven Selling With Sales Coach 360

November 27, 2018 | by: Danielle Shaver

Meghan, Senior VP of Sales at a global tech company on the west coast, was at a loss as to how she’d hit this quarter’s targets. I knew from talking with her that they had a slew of software tools, but nothing seemed to be driving the number of opportunities …

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Jacob Shama

From ABM to ABB: How to Get Marketing and Sales Right with an Account-Based Approach

October 24, 2018 | by: Jacob Shama

A common and costly challenge is when marketing and sales do not work together. According to IDC, it costs B2B companies upwards of 10% or more of revenue per year. For a billion-dollar company, that equates to $100 million. A solution that promises to align marketing and sales is account-based …

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Doug Ramsay

Laying the Foundation for AI-Driven Marketing Success

October 15, 2018 | by: Doug Ramsay

If you were offered a magic lamp, genie waiting within to grant you three wishes, you’d be pretty excited, right? So many possibilities – private island in the Caribbean, check! However, as we’ve seen time and time again in novels and on the silver screen, people in this scenario are …

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Atul Kumar

3 Easy Steps to Identifying Demand Units within the New Demand Unit Waterfall Using MintigoAI

September 25, 2018 | by: Atul Kumar

Almost a decade after the launch of the foundational framework for managing B2B marketing generated leads – the famous SiriusDecisions Demand Waterfall® – Terry Flaherty and Kerry Cunningham, senior research directors at SiriusDecisions, launched the Demand Unit Waterfall last year at SiriusDecisions Summit in Las Vegas. The new Demand Unit …

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Gad Rosen

Perspectives: 3 Different Takes On AI for Marketing and Sales

August 23, 2018 | by: Gad Rosen

We recently sat down with a few Mintigo team members to get their perspectives on AI for marketing and sales. In particular, we wanted to know the impact of this emerging technology in their fields as well as the promise and challenges it presents. To begin, we started off by …

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Natalie Camplair

How We Doubled Our Opportunity Conversion Rate

August 16, 2018 | by: Natalie Camplair

When I decided to join Mintigo back in August 2016, I recognized our company had amazing people and technology with huge potential for growth. I knew the company was small, however I saw how the product was driving tremendous value with our growing number of clients. We were like a …

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Vyoma Kapur

3 Ways AI is Instrumental to Sales Enablement

July 26, 2018 | by: Vyoma Kapur

One of the key functions of B2B marketing lies beyond just marketing, and that is sales enablement. Scott Albro, an author of the TOPO blog, defines sales enablement as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively. The foundation of sales enablement is to …

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Jason Mraz

How The Oregon Trail Classic PC Game and 4K-TVs Relate to a B2B Ideal Customer Profile

July 12, 2018 | by: Jason Mraz

Do you remember playing the classic Apple IIe computer game called The Oregon Trail?  As a Generation X “child of the ‘80s,” I fondly remember fighting over playing time for this educational game with my peers at our elementary school’s Apple IIe computer in our library.  Who remembers making it …

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Jacob Shama

Why We Decided to Build MintigoAI

June 19, 2018 | by: Jacob Shama

You asked, we listened, and we built! Today, we are proud to announce the launch of MintigoAI, an intelligent customer engagement platform that puts the power of artificial intelligence (AI) in your hands. Months of research, feedback gathering and development have gone into this new suite of solutions, and I …

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