Blog

Evgenya Kontorovich

How Cybersecurity Marketers Can Be More Effective with AI-Driven Intelligence

March 4, 2019 | by: Evgenya Kontorovich

This week, all eyes of the technology world are focused on the annual RSA security conference in San Francisco where attendees will learn from the best and the brightest in the cybersecurity field. There will also be a lot of marketing and sales efforts concentrated on this event as there …

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Francine Nikas Stowe

Learning from Female Leaders to Build New Ones

February 26, 2019 | by: Francine Nikas Stowe

Growing up in a family that owned a diner, I had little exposure to the corporate world. My first experience came when I started my sales career in a male-dominated industry. There I was lucky enough to have two great leaders to look up to, men who had a significant …

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Doug Ramsay

Targeting the Right Accounts Is Only Half the Battle for Effective ABM

January 28, 2019 | by: Doug Ramsay

The first step in any account-based marketing strategy is, of course, picking the right accounts. If you’re following best practices, then the selected list of target accounts should fit your ideal customer profile, which consists of a list of attributes that are common amongst the types of prospects that buy …

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Nida Chughtai

How AI Will Accelerate B2B Revenue Growth in 2019

December 21, 2018 | by: Nida Chughtai

  Two heads are better than one, as long as one is a machine Whether you believe it or not, there are certain things machines can do with artificial intelligence (AI) far more efficiently and effectively than humans. And if you haven’t noticed, AI is actually already part of our …

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Doug Ramsay

Winning Over Sales with a Predictive AI Solution

December 20, 2018 | by: Doug Ramsay

  Aside from counting closed deals, there’s a lot about selling that is difficult to quantify or measure. High performing sales people are accomplished relationship builders and empathetic listeners. Additionally, they are experimenters – regularly creating and testing theories based on the bits of information they’ve squirreled away in their …

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Francine Nikas Stowe

Joining Mintigo Made Me Rethink Targeting

December 11, 2018 | by: Francine Nikas Stowe

After spending the last 8.5 years at the top B2B research and advisory organization covering B2B sales, marketing, and product technologies, I felt myself drawn to an opportunity at Mintigo by both the people and the AI space. When it came to Mintigo’s solution I thought it would validate what …

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Danielle Shaver

Insight-Driven Selling With Sales Coach 360

November 27, 2018 | by: Danielle Shaver

Meghan, Senior VP of Sales at a global tech company on the west coast, was at a loss as to how she’d hit this quarter’s targets. I knew from talking with her that they had a slew of software tools, but nothing seemed to be driving the number of opportunities …

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Jacob Shama

From ABM to ABB: How to Get Marketing and Sales Right with an Account-Based Approach

October 24, 2018 | by: Jacob Shama

A common and costly challenge is when marketing and sales do not work together. According to IDC, it costs B2B companies upwards of 10% or more of revenue per year. For a billion-dollar company, that equates to $100 million. A solution that promises to align marketing and sales is account-based …

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Doug Ramsay

Laying the Foundation for AI-Driven Marketing Success

October 15, 2018 | by: Doug Ramsay

If you were offered a magic lamp, genie waiting within to grant you three wishes, you’d be pretty excited, right? So many possibilities – private island in the Caribbean, check! However, as we’ve seen time and time again in novels and on the silver screen, people in this scenario are …

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Atul Kumar

3 Easy Steps to Identifying Demand Units within the New Demand Unit Waterfall Using MintigoAI

September 25, 2018 | by: Atul Kumar

Almost a decade after the launch of the foundational framework for managing B2B marketing generated leads – the famous SiriusDecisions Demand Waterfall® – Terry Flaherty and Kerry Cunningham, senior research directors at SiriusDecisions, launched the Demand Unit Waterfall last year at SiriusDecisions Summit in Las Vegas. The new Demand Unit …

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