Which Companies Have The Biggest Hearts?

Mintigo Valentines Heart

Who are the companies with the biggest hearts, the ones who make giving to charity a pillar of their company culture? To celebrate the upcoming Valentine’s Day, we looked into our database of over 10 million companies that Mintigo regularly tracks in our predictive marketing platform and researched the companies that are most likely to give to charity.

What we’ve found from this study is that “tech” and “legal” go hand in hand with giving — software, security, compliance, legal and customer-focused organizations are among the most charitable companies in America. We also looked at the most common characteristics that made up the “DNA” of these most charitable companies, and the infographic below shows what we’ve discovered.

Our Methodology

To discover the DNA of America’s most charitable companies, we used a 3-step research methodology.

  1. Identify the charitable companies: We identified companies that give to charity often by reviewing several publications. In addition, we listed companies that have a high employee-matching rate for charitable contributions. Furthermore, we identified companies that were recognized or awarded for their generosity in the last few years.
  2. Identify top indicators: We analyzed the list of charitable companies. Then we looked at proprietary online data and predictive algorithms in our predictive marketing platform to identify the top indicators that make these companies unique. These indicators predict the willingness of companies to give to charity.
  3. Compare charitable companies to other companies: Mintigo compared the frequency of prominent indicators in charitable companies as compared to their frequency in other companies in our universe of companies.

The DNA of the Most Charitable Companies

The result of this DNA analysis is a list of indicators that are most likely to predict which companies are more likely to give to charity than others. Here are the five companies types that are most likely to give to charity based on our DNA analysis of these companies.

  • Software focused: Charitable companies are five times more likely to use Javascript as compared to the average US company. They are also eight times more likely to be hiring for SaaS or code review positions. API providers or SaaS service providers are 14 times more likely to give to charity.
  • Security Focused: Hiring for cyber-attack or privacy positions? You are 10 times more likely to give to charity. Looking for IT security professionals? You are six times more likely to give to charity. Companies that hire disaster recovery-related positions are 5.7 times more likely to give to charity.
  • Compliance Focused: Charitable companies are 15 times more likely to be TRUSTe certified and seven times more likely to hire Cisco Certified employees. In addition, charitable companies are 6.9 times more likely to hire business continuity professionals, 4.9 times more likely to hire risk analysts and 5.4 times more likely to hire SOX analysts.
  • Legal Focused: Do you have e-discovery positions or do you mention legal agreements in your job posts? You are 10 times more likely to give to charity. In addition, if you have paralegals or legal operations positions, you are 4.5 times or more likely to give to charity.
  • Customer Focused: Charitable companies are also very focused on their customers. Using OpinionLab? You are nine times more likely to give to charity. Hiring for “voice-of-the-customer” positions? You are seven times more likely to give to charity.

Maybe it’s because they are more profitable or maybe because they try to develop a different kind of company culture, but there’s little doubt that tech and legal firms are among the biggest charity-givers.


DNA Of The Most Charitable Companies [Infographic]

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John Bara


John Bara is the CMO & President of Mintigo, a leading enterprise predictive marketing platform. He specializes in fast growth marketing with 25 years as an executive in Silicon Valley. Prior to Mintigo, John held CMO and SVP of Marketing roles at companies including XenSource (acquired by Citrix for $500M), Interwoven, Thismoment, and Genesys Telecommunications Labs (IPO, acquired by Alcatel for $2B). John also held a variety of marketing and finance management positions in the microprocessor business unit at Intel Corporation. John holds an MBA degree from Harvard Business School, and a BA from Oberlin College.