As Global Sales Development Representative at Mintigo, I am one of the newest faces of the company. The recent months have seen a flurry of industry events and conferences, where Mintigo participated as a sponsor, and I as one of the staff members. These industry events took place in different …
I have been selling for the last fifteen years. In that time, I have worked for small startups to large corporations. I have been through many sales trainings and seen countless sales enablement tools that are designed to help me close more deals, most of which provided limited value (I’m …
Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. …
Companies today are obsessed with delivering great experience to customers. Waking up in the morning every day and asking, “How can we deliver the best experience and value to customers? How can we make it easier and put some sense in the madness?” The obsession makes sense because delivering superior …
Someone told me years ago that you know you’re fluent in a language when you can dream in it, because your brain no longer needs to translate between your mother tongue and new language in order to complete the process. With that as a benchmark, it’s fairly telling that some …
Like many of you, I’ve had the privilege of working for some great technology companies. My career has been in sales – as an account executive, and sales leader – at places like Oracle, Marketo and Lithium Technologies- helping businesses apply technology to address the very real business challenges and …
2018 is upon us and if you’re like any other marketer, you’ve developed all your plans and now you’re ready to charge forward. You’ve convinced your boss of benefits of Account-Based Marketing (ABM). Now you want to execute and get most out of your marketing investments. Last year, many of …
The editors at The Economist once said that “data are to this century what oil was to the last one: a driver of growth and change.” But data, according to former Columbia University professor, Eric Siegel, “in its raw form is boring crud.” What really drives growth and change is …
Predictive marketing in B2B. It’s new (to most), it’s shiny, it’s exciting. You’re super keen. When you explain it (in layman’s terms) to your boss and your boss’ boss, they’re excited. New accounts we don’t know about? Buyers in market right now? Three times the response rate? When can we …
“Faces and names, I wish they were the same Faces and names only cause trouble for me” Lou Reed & John Cale from ‘Songs for Drella’, a tribute album for their mentor, Andy Warhol A few years ago, a good friend and a Mintigo co-worker named his youngest daughter Emma. …
