One of the key functions of B2B marketing lies beyond just marketing, and that is sales enablement. Scott Albro, an author of the TOPO blog, defines sales enablement as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively. The foundation of sales enablement is to …
Do you remember playing the classic Apple IIe computer game called The Oregon Trail? As a Generation X “child of the ‘80s,” I fondly remember fighting over playing time for this educational game with my peers at our elementary school’s Apple IIe computer in our library. Who remembers making it …
You asked, we listened, and we built! Today, we are proud to announce the launch of MintigoAI, an intelligent customer engagement platform that puts the power of artificial intelligence (AI) in your hands. Months of research, feedback gathering and development have gone into this new suite of solutions, and I …
“We just spent more money on this one conference sponsorship than we did on all our other marketing programs combined. We should have hundreds of qualified leads and countless opportunities!” Ever heard these exclamations before? Having been in the high tech marketing world for 20+ years, I’ve heard it hundreds …
As Global Sales Development Representative at Mintigo, I am one of the newest faces of the company. The recent months have seen a flurry of industry events and conferences, where Mintigo participated as a sponsor, and I as one of the staff members. These industry events took place in different …
I have been selling for the last fifteen years. In that time, I have worked for small startups to large corporations. I have been through many sales trainings and seen countless sales enablement tools that are designed to help me close more deals, most of which provided limited value (I’m …
Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. …
Companies today are obsessed with delivering great experience to customers. Waking up in the morning every day and asking, “How can we deliver the best experience and value to customers? How can we make it easier and put some sense in the madness?” The obsession makes sense because delivering superior …
Someone told me years ago that you know you’re fluent in a language when you can dream in it, because your brain no longer needs to translate between your mother tongue and new language in order to complete the process. With that as a benchmark, it’s fairly telling that some …
Like many of you, I’ve had the privilege of working for some great technology companies. My career has been in sales – as an account executive, and sales leader – at places like Oracle, Marketo and Lithium Technologies- helping businesses apply technology to address the very real business challenges and …
