Kerry Cunningham, Research Director at SiriusDecisions
As vice president of operations for a leading b-to-b teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the fence between marketing and sales, Kerry has also developed a wealth of experience expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.
Follow Kerry on Twitter at @KerrySirius.
Tony Yang, VP of Demand at Mintigo
Tony’s career includes marketing leadership and consulting roles at several early stage SaaS startups as well as at large enterprises such as IBM and Microsoft. His interests include B2B marketing, growth hacking and USC Football. Tony holds an MBA from the University of Southern California and BA in Economics and Chinese Studies from the UC San Diego.
Follow Tony on Twitter at @tones810.