Webinar Replay:

“Give Your Sales Development Reps
An Unfair Advantage With Predictive”

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View Slides & Replay

Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the new normal for almost every B2B sales and marketing organization.

In the early days of sales development — and even to this day — small armies of hungry yet inexperienced recent college graduates were tasked to complete hundreds of calls and voicemails per day with the goal of setting follow up meetings with potential prospects for their account executives. And because the positive outcome of these activities were generally low, it was a numbers game.

However, with today’s ever-expanding sales and marketing technology landscape, sales development teams can now utilize new technology tools to perform smarter, better and faster. One of these critical new technologies is predictive analytics and big data.

In this webinar, you’ll hear from industry thought leaders and experts from SiriusDecisions, Sales Hacker and Mintigo to hear how predictive insights and intelligence can be used to give your SDR team an unfair advantage over your competition.

You will learn:

  • SiriusDecision’s 8-Factor Model for Teleprospecting/SDRs
  • Why predictive is critical for target optimization
  • How insights from predictive can enable SDRs to have great conversations with prospects
  • Effective strategies for teleprospecting
  • Tips on how to utilize intelligence about the account to create engagement

Don’t miss out on this dynamic session — check out the replay and slides now!

About The Speakers:

Kerry Cunningham, Sr. Research Director at SiriusDecisions SiriusDecisions Logo

Kerry Cunningham, Sr. Research Director of Demand Creation Strategies at SiriusDecisions

Kerry Cunningham has more than 20 years of experience in B2B demand creation and management, spanning a broad array of industries and markets. As VP of operations for a leading B2B teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, and telemarketing processes and teams. He has a BA in psychology from Indiana University and an MS in industrial/organizational psychology from San Francisco State University.

Follow Kerry on Twitter at @KerrySirius.

Max Altschuler, Sales Hacker Sales Hacker Logo

Max Altschuler, Founder & CEO of Sales Hacker

Max Altschuler is the founder and CEO of Sales Hacker and the Sales Hacker Conferences including Revenue Summit. Previously, he led business development at Attorneyfee (acquired by Legalzoom) and built the supply side of Udemy as their first sales hire. A serial entrepreneur, he has also co-created CMX Media and PushUpCharity. He serves on the board of advisors at Allbound and Sales Bootcamp. He is also the author of the book Hacking Sales.

Follow Max on Twitter at @MaxAlts.

Tony Yang, MintigoMintigo Logo

Tony Yang, VP of Demand & Marketing Ops at Mintigo

Tony Yang heads the demand generation and marketing operations function at Mintigo. He is a frequent speaker on the topic of Account-Based Marketing (ABM), data-driven marketing, and predictive analytics. His career includes marketing and consulting roles at several early stage SaaS startups as well as at large enterprises such as IBM and Microsoft. Tony holds an MBA from the University of Southern California and BA in Economics and Chinese Studies from UC San Diego.

Follow Tony on Twitter at @tones810.