Integration Designed To Allow Marketers To Precisely Target Companies With Highest Propensity To Buy On LinkedIn Ads
SAN FRANCISCO, CA–(PRWeb – April 9, 2014) – Mintigo, a leading customer data platform, announced today its integration with LinkedIn Ads. This integration is designed to allow business-to-business (B2B) marketers to specifically target prospects at companies that have been identified with the highest propensity to buy their products or services.
With Mintigo’s CustomerDNA™ technology, marketers can predictively score leads against an ideal customer profile identified by data intelligence gathered from the web and from the company’s marketing automation platform or CRM such as Marketo, Eloqua or Salesforce. Mintigo also identifies all the prospects that fit this ideal target profile, which Mintigo calls your Total Available Market (TAM), in its database with millions of contacts at US-based companies that it tracks on a constant basis. Now with Mintigo’s LinkedIn Ads integration, marketers can focus their ad campaigns specifically on these high fit prospects in their TAM.
“Part of our product strategy is to allow B2B marketers to leverage data intelligence for lead management within their existing systems, as well as for demand generation through advertising channels starting with LinkedIn,” said Atul Kumar, Chief Product Officer of Mintigo. With more than 277 million members worldwide on LinkedIn, Mintigo’s new integration is the first of its kind to bring predictive analytics to ad targeting on the world’s largest professional network on the internet.
“We are extremely proud to announce this integration and partnership with LinkedIn,” said Dr. Jacob Shama, co-founder and CEO of Mintigo. “Mintigo’s vision is to become the crucial bridge between marketing automation, CRM systems, and social advertising channels so that marketers can be laser-focused on companies that have the highest propensity to buy. We believe this integration is a real game changer in the world of B2B marketing.”
Never run a bad campaign again with Mintigo’s Customer Data Platform. Using predictive analytics and big data from all over the web, we help you score, target and engage the right prospects with the right campaigns at the right time. Mintigo works with marketers at companies like DocuSign, Autodesk and Birst to prioritize leads, identify cross-selling opportunities in their customer base, and target new markets to expand into. To learn more, visit https://www.mintigo.com.