SAN MATEO, Calif., Sept. 12, 2017 /PRNewswire/ — Mintigo, a leading enterprise AI platform for marketing and sales, today announced that it has joined Marketo® Accelerate, the industry’s first MarTech partner accelerator. Mintigo is one of the inaugural Accelerate partners to integrate into the Marketo Engagement Platform, giving enterprises the ability to build a best-of-breed marketing platform to listen, learn, and engage with their buyers in personalized and seamless ways.
Mintigo’s deep integration into the Marketo Engagement Platform is designed to enhance Marketo’s capabilities with robust data and predictive insights from Mintigo. This collaboration allows marketers to engage with buyers seamlessly across channels and enhance their marketing programs with predictive scoring, intelligent sales engagement, and account-based marketing.
Jacob Shama, Mintigo’s CEO and Co-founder, shared, “Marketo and Mintigo share customers such as CA Technologies and Insight Enterprise who have achieved great success engaging their customers with data-driven predictions and recommendations while strengthening the strategic alignment between marketing and sales. Partnering with Marketo as part of the Accelerate program will democratize the benefits of an AI-enabled intelligent engagement platform for customers of all sizes and industries. We are very excited to collaborate with Marketo to enable marketers to succeed in the Engagement Economy.”
“We are thrilled to welcome Mintigo to the Marketo Accelerate partner program,” said Shai Alfandary, vice president, global head of ISVs & LaunchPoint ecosystem, Marketo. “Integrating the robust data and insights from Mintigo into the Marketo Engagement Platform empowers and enables sales and marketing teams to unlock the ability for true engagement and to focus on the most important thing—providing a personalized brand experience for their customers.”
“This is terrific news for both Marketo and Mintigo…and Insight!” said Theresa Worrell, Sr. Marketing Manager, Analytics and CRM at Insight. “We use Mintigo to refine segmentation and improve performance of our marketing campaigns within Marketo, allowing us to intelligently engage our prospects and customers at scale. We are thrilled to see this partnership expanding and to benefit from an even more seamless integration between two foundational components of our MarTech stack.”
Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo’s predictive AI-based platform helps enterprise marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable, and Neustar work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com/mintigo-for-marketo.