Mintigo’s Enterprise Predictive Marketing Platform Earns Prestigious Award And Recognition From The Software and Information Industry Association (SIIA)
SAN MATEO, CA (PRWEB) June 17, 2015 – Mintigo, a leading enterprise predictive marketing platform company, today announced that it was named a winner of the 2015 SIIA CODiE Awards for “Best Sales and Marketing Intelligence Solution” under the Content category. Winners of the CODiE Awards represent the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. Mintigo was also selected as a finalist in the “Best Marketing Automation Solution” category. CODiE Award winners in other categories included Adobe, Dell Software, NetSuite, Citrix, and Intuit.
The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, have been recognizing product excellence since 1986 through the CODiE Awards. The CODiE award is the premiere award for the software and information industries; it has over 85 categories and is organized by industry focus of Content, Education, and Software.
The award for “Best Sales and Marketing Intelligence Solution” recognizes Mintigo as the best solution for empowering sales and marketing professionals with key data, insights and analytics to effectively uncover and target potential sales prospects. Key criteria for winning the award is based on demonstrating excellence and feature capabilities that include predictive analytics and scoring, deep integrations with third party applications such as Oracle Marketing Cloud and Marketo, lead data enrichment and augmentation, streamlined user experience and usability, and embedded workflows for lead management.
“Today we’re thrilled to be recognized by this prestigious award. We spent years harnessing big data to create the most extensive and unique set of data on B2B companies, developing algorithms using machine learning and data science, and building an easy-to-use SaaS product for enterprise B2B marketers,” said Atul Kumar, Chief Product Officer at Mintigo. “Marketers are striving to find the best way to target the right prospects with the right messages at the right time through the right channels, and we believe predictive marketing is the answer.”
“SIIA’s 2015 Content CODiE Award winners are some of the most innovative, high-impact content products out there,” said Michael Marchesano, Managing Director of CISD & ABM divisions at SIIA. “We congratulate all of this year’s CODiE Award winners, and thank them for the contributions they have made to the content industry.”
Details about the winning products can be found at http://www.siia.net/codies/2015/winners.asp.
Mintigo is the leader in enterprise predictive marketing. Mintigo’s machine learning model uses big data and predictive analysis to discover ideal prospects, personalize content for lead nurturing, and provides insights that shorten the sales cycle. Mintigo’s predictive marketing platform helps enterprise marketing and sales teams find buyers faster. Enterprise companies including Red Hat, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to use predictive marketing to find buyers faster. To learn more, please visit www.mintigo.com.
About the SIIA CODiETM Awards
The SIIA CODiE™ Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards program has carried out the same purpose – to celebrate the software and information industry’s finest products and services.
The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners. For more information about the SIIA CODiE Awards, visit: www.siia.net/codies.
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
ABM/CISD represents the intersection of business information, media, and technology, and is now the home for nearly 300 member companies. These organizations reach an audience of more than 100 million professionals, and represent nearly 4,000 print and digital titles, over 1,000 conferences trade shows, and data products. The combination reflects an industry with more than $40 billion in annual revenues is it revenue or revenues. The Division formed as the result of a March 2015 merger of ABM, an industry association focused on the entire B2B business model, and CISD, a division of SIIA that serves the business information community. Together ABM/CISD delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. For more information, visit siia.net/abm or siia.net/cisd.