Investment Paves Way for Global Growth and Drives Scalability of its Big Data Marketing Intelligence Platform
San Mateo, CA – October 17, 2013 – Mintigo, a leader in marketing intelligence, today announced that it raised $10 million in Series C funding led by Adams Street Partners with participation from existing investors, Sequoia Capital and Giza Venture Capital. Mintigo also announced that David Welsh, partner with Adams Street Partners, will be joining the Board. The company will use the funding to scale its SaaS-based marketing intelligence platform to support increased demand. It will also use the funding to accelerate growth in the U.S. and around the globe. Currently, companies such as Edmunds, BMC, Cloudera, and DocuSign use Mintigo’s platform to boost their marketing and sales pipeline.
Mintigo’s marketing intelligence platform leverages big data analytics to continuously search large amounts of data on the Web and in social profiles. Marketers harness this data to identify and engage with their best prospects. By understanding the needs and interests of their business prospects, marketers and sales representatives are able to engage each prospect with the right message and the right product.
“Mintigo is unlocking huge value for its customers. By adopting real-time big data analytics solutions such as Mintigo’s Platform, users are able to develop more contextual and valuable sales strategies for their prospects,” said David Welsh, partner at Adams Street Partners. “I am thrilled to join the Mintigo team at such an exciting and critical time as the company expands business and operations in the U.S. and around the world.”
“Companies already invest in customer relationship management and marketing automation software. Mintigo is able to feed those ‘empty box’ applications with a stream of intelligent data and insights that drives the sales conversations,” said Jacob Shama, co-founder and CEO of Mintigo. “This funding reaffirms the strong momentum for our data-driven marketing technology and we are excited to scale our operations and deliver our solutions to an even broader market.”
Mintigo collects data and campaign observations in its InterestBase™, which predicts the message most likely to engage any prospect via email, website, social network, or digital ad. The InterestBase now matches over 1,000,000 prospect profiles each week on behalf of Mintigo customers. Mintigo has released its SaaS application for marketing intelligence a year ago and recently released integrations to Marketo and Salesforce, and it enabled access to any application via API. Marketers like Marketo, SmartBear and ReadyTalk have shown 2-4X better engagement.
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign and Edmunds use Mintigo to get more clicks, more shares and more pipeline. To learn more follow @mintigo and visit www.mintigo.com.