Free eBook:

Why Modern B2B Marketers
Need Predictive Marketing

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Predictive modeling is rapidly becoming something that every company needs to survive.

As the digital economy grows, marketers will need to deal with huge quantities of data, complex relationships between data and results, and the need for instant reactions. Because of this, predictive modeling will become a core requisite for effective data-driven marketing.

And while predictive techniques have been used for decades with some improvements in results, marketers will eventually reach a tipping point where predictive modeling graduates from a marginal performance enhancer to an essential technology. Some industries may have already passed this point without realizing it. This state, where predictive modeling drives core marketing processes, can be called predictive marketing.

This e-book will highlight why the time for predictive marketing is now, including:

  • Five conditions that are making predictive marketing indispensable
  • The applications where predictive marketing can bring instant ROI to your business
  • How industry leaders are implementing predictive marketing, and what results they’ve seen

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Raab Associates Inc.

About Raab Associates, Inc

Raab Associates Inc. is a consultancy specializing in marketing technology and analytics. Typical engagements include business needs assessment, technology audits, vendor selection, results analysis, and dashboard development. The company also consults with industry vendors on products and marketing strategy. It publishes the B2B Marketing Automation Vendor Selection Tool (VEST), the industry’s most comprehensive independent guide to B2B marketing automation systems. For more info, please visit

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About Mintigo

Mintigo is the leader in enterprise predictive marketing. Mintigo’s machine learning model uses big data and predictive analysis to discover ideal prospects, personalize content for lead nurturing, and provides insights that shorten the sales cycle. Mintigo’s predictive marketing platform helps enterprise marketing and sales teams find buyers faster. Enterprise companies including Red Hat, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to use predictive marketing to find buyers faster. To learn more, please visit