One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more.
This brief will cover:
- The benefits, evolution and capabilities of AI technology solutions for B2B organizations
- The core and extended capability groups of AI
- The business priorities supported by AI