Welcome to Predictive Marketing University

Jacob Shama, PhD
Learn how to leverage data science to improve your marketing and boost revenue


We’re now at the end of our first module in Predictive Marketing University – Introduction to Predictive Marketing.
In this course, we’ve learned about the definition of Predictive Marketing, The various components of Predictive Marketing and the uses of Predictive Marketing.

If you want to learn more about Predictive Marketing, here are a few resources that you can use. This slide lists some of the articles that I have used as resources for this module.

In addition, you can always find out more about Predictive Marketing at my CustomerIntelligence360 blog, or at the Mintigo blog. You are welcome to contact me directly at PMU@mintigo.com.

Thank you for watching this module. My name is Jacob Shama and I am looking forward to seeing you in our next modules of Predictive Marketing University.

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