Welcome to Predictive Marketing University

Jacob Shama, PhD
Learn how to leverage data science to improve your marketing and boost revenue


Hello and welcome to Predictive Marketing University. Predictive Marketing fundamentally changes marketing by introducing data science to traditional marketing. My name is Doctor Jacob Shama and I am the CEO and Co-Founder of Mintigo.

In the past 20 years, I’ve had numerous management roles in the field of data-science, from the academia to large research organizations. I have published several scientific papers and I run a blog on data-driven marketing.

Join me to learn more about this exciting field and how it can help you become a better marketer.

In this course, we will introduce you to basic concepts in Predictive Marketing. First, we will discuss what Predictive Marketing is. Then we’ll talk about the different components of Predictive Marketing and how they work together in order to make predictions. At the end of this module, we’ll discuss 6 different use-cases of Predictive Marketing that you can apply in your organization.

To make the best out of this course, start by listening to the online presentation. After each section, pause the video for a few minutes and think about how you can apply the concepts that you’ve learned for your organization.

Then, develop a step-by-step plan for applying Predictive Marketing to help your marketing efforts. In addition, we recommend that you read the suggested reading materials that we outlined at the end of this course.

If you have any question, feel free to contact me directly at PMU@mintigo.com or on Twitter using my handle @JacobShama.

[ebook] Why B2B Marketers Need Predictive Marketing

Download the free ebook: "Why Modern B2B Marketers Need Predictive Marketing"

Predictive marketing is rapidly becoming something that every company needs to survive. Learn how industry leaders are implementing predictive marketing and what results they've seen.

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