Welcome to Predictive Marketing University

Jacob Shama, PhD
Learn how to leverage data science to improve your marketing and boost revenue




In this module, we’ve reviewed the data sources for predictive marketing and how to prepare the data for analysis. If you want to learn more about predictive marketing, here are a few resources that you can use.

You can always find more about predictive marketing at the Customer Intelligence 360 blog at www.customerintelligence360.com, or at the Mintigo blog at www.mintigo.com.

Looking forward to seeing you in our next modules of Predictive Marketing University.

Data, Predictive Analytics & Marketing Clouds

To learn more about “Data, Predictive Analytics and Marketing Clouds: The Platform For The Modern Marketer”, view the slides and webinar recording presented by John Bara (Mintigo), Jay Famico (SiriusDecisions) and John Stetic (Oracle Marketing Cloud).
View the slides and webinar replay now!