Welcome to Predictive Marketing University

Jacob Shama, PhD
Learn how to leverage data science to improve your marketing and boost revenue

Modeling & Deployment Conclusion



We’re now at the end of our third module in Predictive Marketing University–How Predictive Marketing Works.

In this module we’ve reviewed the following:

  • The difference between business analytics and predictive analytics
  • Foundations of predictive modeling
  • How to deploy predictive marketing models
  • And case studies and success stories

If you want to learn more about predictive marketing, here are a few resources that you can use. You can always find more about predictive marketing at my CustomerIntelligence360 blog, or at the Mintigo blog.

I’m looking forward to seeing you in our next module of Predictive Marketing University.

How To Be A Data-Driven Marketing Powerhouse With Predictive Analytics & Big Data Webinar Replay

To learn more about Predictive Marketing & Big Data, watch this webinar replay presented by John Bara (Mintigo), Megan Heuer (SiriusDecisions) and Russ Glass (LinkedIn).
Get The Slides & Watch Now!