Welcome to Predictive Marketing University

Jacob Shama, PhD
Learn how to leverage data science to improve your marketing and boost revenue

Modeling & Deployment Overview

MODULE 3 LESSON 1 – MODELING & DEPLOYMENT OVERVIEW

TRANSCRIPTION:

Hello and welcome to predictive marketing university – modeling and deployment of predictive marketing solutions. Modeling is the beating heart of predictive marketing and the smart engine that delivers the phenomenal results.

In this module, we will discover how modeling works and how you can deploy predictive marketing in your organization. In addition, we will discuss a few interesting case studies.

Join me for an exciting journey to learn how predictive marketing can help you become a better marketer.

In this course we will cover the following topics:

  • First, we will learn about the difference between business analytics and predictive analytics.
  • Then we will cover some key foundations of predictive modeling. Predictive modeling is a complex topic that requires advanced degrees in math and computer science. In this course we will explain key high-level conecpts to help you understand how predictive marketing works for you.
  • In addition, we will cover best practices for the deployment of predictive models.
  • Last we will cover interesting case studies about the benefits of predictive marketing.

We have a lot to cover, so let’s get started!

To make the best of this course, start by listening to the online presentation. After each section, pause the video for a few minutes and think about how you can apply the concepts that you’ve learned to your organization.

Then, develop a step-by-step plan for applying Predictive Marketing to help your marketing efforts. In addition, we recommend that you read the suggested materials that we outlined at the end of this course.

If you have any questions, feel free to contact me directly at PMU@mintigo.com.


How To Be A Data-Driven Marketing Powerhouse With Predictive Analytics & Big Data Webinar Replay

To learn more about Predictive Marketing & Big Data, watch this webinar replay presented by John Bara (Mintigo), Megan Heuer (SiriusDecisions) and Russ Glass (LinkedIn).
Get The Slides & Watch Now!