Webinar Replay:

“How To Build A Predictable ABM Engine”

Presented by:
Engagio Mintigo Marketing Rockstars Guide

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View Slides & Replay

If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?

In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:

  • How predictive marketing enables ABM
  • Building a martech infrastructure for ABM
  • How to structure the right ABM programs
  • Understanding how analytics change with ABM
  • Achieving marketing and sales alignment

Don’t miss out on this dynamic session — check out the slides and replay now!

About The Speakers:

Josh Hill, Marketing Rockstar Guides Marketing Rockstar Guides Logo

Josh Hill, Marketing Technologist & Demand Generation Expert

Josh Hill is a marketing technologist who helps companies develop the infrastructure and strategies to achieve funnel transparency. Josh is a 5 time Marketo Champion, Certified Marketo Expert, and Certified Marketo Analytics Expert. He currently helping RingCentral develop their ABM infrastructure.

Follow Josh on Twitter at @jdavidhill.

Charlie Liang, Engagio Engagio Logo

Charlie Liang, Director of Marketing at Engagio

Charlie is an all-in-one marketer and ABM evangelist. He’s passionate about everything marketing, including innovation, engagement, technology and data. Charlie is a 4x Marketo Champion and certified in Salesforce.com, Marketo and Google Analytics. He holds a BS Management Science from UC San Diego.

Follow Charlie on Twitter at @CharlieCLiang.

Tony Yang, MintigoMintigo Logo

Tony Yang, VP of Demand at Mintigo

Tony’s career includes marketing leadership and consulting roles at several early stage SaaS startups as well as at large enterprises such as IBM and Microsoft. His interests include B2B marketing, growth hacking and USC Football. Tony holds an MBA from the University of Southern California and BA in Economics and Chinese Studies from the UC San Diego.

Follow Tony on Twitter at @tones810.