On Demand Webinar:

“Jumpstart Account-Based Marketing with
Predictive & Outbound Demand Generation”

Presented by:
Integrate Mintigo

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Webinar Replay: “Jumpstart Account-Based Marketing with Predictive and Outbound Demand Generation”

Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it’s incredibly difficult to properly identify your target accounts. And without an efficient demand gen operation, it’s nearly impossible to engage the decision-makers at those accounts. So how do you connect and operationalize these initiatives to ensure ABM success?

This highly actionable session presented by Atul Kumar (Chief Product Officer of Mintigo) and Scott Vaughan (CMO of Integrate) will provide specific and tangible steps to execute an effective ABM program with predictive analytics and outbound demand gen technology.  In this webinar, you’ll learn:

  • Why predictive analytics is critical to identifying true target accounts
  • The steps needed to gain the predictive data that identifies the most profitable account characteristics
  • Why an integrated outbound marketing program coupled with predictive data is key to engaging target accounts
  • How to put predictive data into action with automated outbound demand gen technology
  • The most effective ways to actively measure your target account penetration and ABM program ROI

Join Mintigo and Integrate as we explore practical ways to operationalize ABM within your organization. This is a must-attend session for anyone in B2B marketing operations, demand generation, sales operations and customer marketing.

About The Speakers:

Scott Vaughan, Integrate Integrate Logo

Scott Vaughan, Chief Marketing Officer at Integrate

Scott Vaughan is CMO of Integrate, a cloud-based marketing software provider. Scott leads the company’s go-to-market and marketing strategy focused on serving its rapidly growing customer base of marketers. Scott’s experience and passion is focused on unlocking the potential of marketing, media, data and technology to drive business and customer value. Follow Scott on Twitter and LinkedIn.

Atul Kumar, MintigoMintigo Logo

Atul Kumar, Chief Product Officer of Mintigo

As the Chief Product Officer, Atul leads the innovative product organization at Mintigo. Prior to Mintigo, Atul spent several years conceptualizing and delivering data-driven marketing solutions at Oracle, Veritas, Symantec and ReachForce. His ground-breaking work in the area of lead management and lead scoring has been widely published, and laid the foundation of current lead scoring models and predictive marketing methodologies. He co-founded SetLogik (acquired by ReachForce), a modern cloud data management platform. Follow Atul on Twitter and LinkedIn.