Account-based marketing (ABM) gained tremendous momentum in B2B marketing throughout 2017. Practitioners, analysts, and experts all report that the focused approach of an ABM strategy results in higher win rates, greater deal sizes, and shorter sales cycles.
With increased investment in a targeted audience, the critical first step to successful ABM is to select the right accounts, then deliver them the offer, via the right channel, at the right time. This is where predictive marketing and AI come in!
Hear Erin Peterson, VP of Customer Experience, Mintigo and Lizzy Funk, Sr. Marketing Manager, Marketo on this webinar discuss:
- How predictive marketing helps identify and target the right accounts with the right data
- ABM success metrics seen by companies using predictive marketing
- Other important use cases of predictive marketing and AI
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