Free White Paper:

“Embedding Predictive Analytics in
Account Based Marketing”

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Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics vendors can be used for many other purposes. Deploying some of those applications can improve the results of your account based marketing program at little or no extra cost. The details will depend on your internal systems and predictive analytics vendor.

The core applications for predictive analytics tools in account based marketing are target list creation (finding companies with attributes similar to current customers) and lead scoring (finding companies with behaviors similar to prospects who became customers). Marketers can also gain insights by examining which attributes were important in building the models. This paper explores some of those uses.

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Raab Associates Inc.

About Raab Associates, Inc

Raab Associates Inc. is a consultancy specializing in marketing technology and analytics. Typical engagements include business needs assessment, technology audits, vendor selection, results analysis, and dashboard development. The company also consults with industry vendors on products and marketing strategy. Raab Associates recently published the Guide to Account Based Marketing Systems, the industry’s most comprehensive independent guide to ABM products. For more info, please visit www.raabassociatesinc.com.

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About Mintigo

Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo’s predictive marketing and sales platform powered by AI helps enterprise marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable, and Neustar work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com.